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Looking for MMORPG-players for my Master Dissertation on MMORPG’s


Started by Shana16
Post #164081
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Hey, everyone!

I’m writing my Master dissertation on MMORPG’s and I was wondering if you, as MMORPG-players, could help me out? Could you please fill in this survey about MMORPG’s? It will only take 10 minutes of your time.

Everything you fill in will be processed anonymously and will not be used for commercial purposes.

Here is the link: This survey was closed on the 30th of March at 4PM (GMT+1)

Thank you to all who participated!
This post was last modified: March 30th 2014, 08:40 AM by Shana16
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Post #164227
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Aldmeri Dominion (Khajiit)
There you go, filled out the survey! There's a couple things I wanted to point out though:

1. There seemed to be a lot of redundancy in the questions. I felt I was being asked the same question multiple times.

2. I would highly suggest allowing for a written section after each main batch of questions for people to write any extra thoughts they might have.

One thing I wanted to say during the survey was about the question "Would you pay extra money for a product without advertisements" was "I wouldn't pay extra money because it's already an assumption that there aren't extra advertisements in a product I already payed for", and none of the questions allowed me to express that sentiment.

3. Even though I said "I don't want advertisements in my games" for pretty much every question (because I based it off of the example given), there are multiple categories of advertisements based on three categories: Does it pertain to the game itself, does it fit the world setting, and where it is presented. Depending on these categories vastly changes my opinion of the advertisement. Some examples:

A: "An advertisement shows up at a login screen before you start playing the game". If it's talking about a sale in the game's cash shop, I don't have a problem with that because even though it doesn't fit the world setting (In a fantasy world you don't have someone throwing a giant screen in your face saying to buy something) because it pertains to the game itself and it's presented in a place that isn't obtrusive.

B: "In a modern sandbox game, you see a billboard with an advertisement for a real world product". It may not pertain to the game itself (Coka-Cola has nothing to do with the plot or in-game items), but it fits the setting and is presented in a way that's unobtrusive (in fact, I can completely ignore it if I want.

C: "The game stops you right after you get done with combat and tells you that there's a sale at the potion shop". It pertains to the game, fits the world setting, but is fairly jarring since it takes you away from the moment. On the fence, but still ok depending on the quality of the game.

Alternative C: "The game stops you in the middle of combat and tells you that there's a sale at the potion shop". It pertains to the game, fits the world setting, but is completely obtrusive and jarring. Absolutely not ok with me.

There's basically a 2.5/3 rule with these three, with obtrusiveness being weighted a little more than the other two. If 2/3 of those categories are met favorably with the advertisement, it's "doable" but you still have to be careful.

In the example you provided the advertisement didn't pertain to the game world, didn't fit the setting, and was pretty damn jarring (a sign in the middle of nowhere in a game that you're supposed to be immersed in). For the example you gave I had to put in the survey a very negative impression despite my actual opinion of there being gray areas. As it is now it's very open to bias since you only gave that one incredibly sinful example.

For reference, the kind of advertisements usually shown within android and iphone games tend to only make it to 1/3 or 0/3 status. They usually talk about a different app/virused link thing (so they lose a point), they usually talk about a completely unrelated topic (so they lose a point), and depending on various factors (where does it show up, can it be exited out of easily and quickly) it barely keeps the point or loses it. As a free game/app I can understand that they need to make some money since I got it for free and so I tolerate it. However in any game that I payed for they absolutely must maintain the 2.5/3 for me to even consider it playable. Thankfully advertisements tend to keep their nose out of the games I play so I usually see a 3/3.


Avatar created by Arisen.
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Post #164316
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Thank you very much for filling in the survey and you comments about it.

Regarding the comments:
1: I'm afraid I have to ask you similar questions firstly, to measure the consistency of the answers and secondly, because some of these are already tested scales and I have to use al items on that scale.
2: My research is quantative of nature (that means I analyze mostly with numbers), and not qualitative (analyzing words). However, I will make sure that I will put a suggestion for qualitative research in the section for future research. I cannot do both unfortunately because that would be to much work regarding my deadline.

3: Thank you for the thorough comments on advertising in games. I cannot go into detail about my research at the moment but would you like me to post the results?
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Post #164593
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A really big thanks to all those who filled out the survey. I'm closing this survey tomorrow (30/03) around 4PM (GMT+1 time). So anyone who wants to fill in the survey can still do this today and your participation will of course be appreciated.
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Post #164627
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To be blunt: pretty shitty poll; for generally the same overall advertisement reasons that vigk vagk v2 mentioned.


"Where choice begins, Paradise ends, innocence ends, for what is Paradise but the absence of any need to choose this action?" - Arthur Miller
"Every saint has a past, and every sinner has a future." - Oscar Wilde
"There is the seed of all sins — of the vilest and worst of sins — in the best of men." - Thomas Brooks
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